Camille Allen

Brand strategist and storyteller for agencies going through a change

I help agencies and growing businesses clarify their positioning during rebrands and launches by combining strategy with storytelling principles that have stuck for centuries.

Work With Me 
Hi, I’m Camille.

I’m a brand strategist and copywriter working with agencies and businesses navigating rebrands, launches, and periods of strategic shift.

I believe strategy should come before aesthetics, and differentiation should matter more than trends. Every recommendation I make is grounded in real-world application.

If it can’t be used by your team, it doesn’t belong in the work.

When I’m not working with clients, I write and research stories.

myths.
folktales.
cultural narratives.

All to better understand why certain ideas endure while others disappear. That lens informs everything I do: helping brands communicate with clarity and staying power.

Get to know more about me and my services

After 6+ years working with young and national brands, one thing I noticed was that most don’t fail because they lack talent or ambition. The problem lies with unclear positioning and messaging that shifts depending on who’s speaking and what mood they feel that particular month.

Without a clear strategic foundation, brands default to familiarity. They start sounding like their competitors, relying on generic claims. They build websites, campaigns, and launches that look polished, but don’t change how they’re perceived or chosen. Over time, that ambiguity becomes expensive: longer sales cycles, inconsistent messaging, internal friction, and a brand that’s difficult to explain under pressure.

My role is to interrupt that pattern. I help you clarify what you stand for, shape the story that gives it meaning, and write the language that carries it consistently across your brand. What you get is coherency. When your positioning is clear, and your narrative is intentional, decision-making gets easier, trust builds faster, and your brand becomes something people remember.

  • 6+

    Years Of Agency Experience

  • 1

    Cohesive System

  • 10+

    Happy Clients

  • 0

    Generic Frameworks Used

What I Do

I partner with agencies and growing businesses that need clarity without all the unnecessary theatrics.

  • 01 - Brand Strategy & Positioning

    Clear positioning and clarity on what the brand stands for, who it’s for, and how it’s different.

    INCLUDED:
    • Positioning statement & competitive differentiation
    • Audience clarity & strategic focus
    • Decision-making framework for brand and marketing

  • 02 - Brand Narrative & Messaging

    Defining the narrative behind your brand and shaping its core story and messaging system.

    INCLUDED:
    • Brand narrative
    • Voice & tone guidance
    • Core messaging pillars & language hierarchy
    • Narrative direction for web, sales, and marketing

  • 03 - Copywriting

    Translating strategy into precise, usable language—for websites, launches, and internal alignment.

    INCLUDED:
    • Website or launch copy
    • Brand voice alignment
    • Messaging applied across key touchpoints
    • Refinement & optimization

See what my clients have to say

“Couldn't be happier! It's easy to work with Camille and she is an exceptional writer.”

Jerry Hietaniemi, Social Media Calendar

  • Crafted professional, on-target content that brought this growing media agency our vision to life.

    “Thank you very much Camille. You work is very professional and took great directions resulting in an awesome piece. Look forward to working together again.”

    - Next Level Always Agency

  • Created clear, engaging copy that made collaboration with this e-commerce store effortless.”

    “A very talented writer with superior delivery. She was extremely attentive to my requirements and even went out of her way to do some additional research....very generous. A pleasure to work with and look forward to working together again.”

    - Clever Cloggs

My process

Strategy defines what you stand for.
Story makes it memorable.
Copy brings it to life.

  • 01/

    Strategic Clarity

    This is where we talk about positioning with executives and shareholders to come up with clear decisions on scope and focus.

  • 02 /

    Narrative Structure

    I develop your positioning and messaging framework, connecting your business goals to a story that’s distinct and easy to recognize.

  • 03 /

    Language and Execution

    I translate the strategy into usable language with documentation your team can confidently use across channels.

My portfolio

Take a look at how I’ve helped a few brands out.

Free Brand Foundation & Messaging Template

Get your free Brand Foundation & Messaging Template designed to help you tell your brand story clearly and confidently.

It’s a simple, step-by-step guide to defining your mission, vision, values, and audience so every piece of content actually resonates.

Whether you’re starting fresh or giving your brand a refresh, this template gives you a foundation that keeps your messaging consistent, and makes it way easier to show the world what makes your brand different.

Get It Now

  • I clarify your positioning, shape your brand’s narrative, develop your voice and tone, and write your messaging. All given in a brand guide that your team can refer to over and over again.

  • Agencies and growing businesses in moments of change, especially during rebrands, launches, pivots. etc.

  • Most consultants stop at strategy. Most copywriters start too late. I connect positioning and execution, so the work actually gets used.

  • Working with me means focused, collaborative engagements that are designed to create clarity effectively.

Personalized brand stories for every situation.

Questions you may have