Partnering with Schulte Roofing, I helped the company move beyond the “just another shingle banger” perception to establish a clear, differentiated presence in the commercial roofing market. I developed a comprehensive messaging guide, wrote website copy for services and location pages, managed SEO, and produced ongoing content including newsletters, blog posts, and PR.

The goal was to create messaging that amplified their brand story and positioned them for growth. By turning technical craftsmanship into a compelling narrative Schulte Roofing was able to resonate with clients and stakeholders alike.